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    Product discovery

    Five interview questions for early product discovery

    Better questions reveal real behaviour, not polite opinions.

    Ask about the last time

    Ask when the problem last happened and what the person did next.

    Find the workaround

    Ask what they use today, what it costs and what frustrates them.

    Avoid pitching

    Do not ask whether they would use your idea. Learn their priorities, then test a small solution.